Artist Spotlight: Avalon Westcott

The first time I saw Avalon Westcott was in a campaign shoot for the wildly popular Hopeless Lingerie, an Australian brand that’s been taking the lingerie world by storm. To say I was floored by her beauty would be an understatement, girl is like a porcelain doll come to life, and then I started lurking her Instagram. Turns out, she’s a wildly talented tattoo artist based out of Melbourne’s Grand Illusion studio that also happens to model for one of the most coveted lingerie brands on the planet. You know, casual.

Avalon Westcott in the Hopeless Lingerie "All of Them Witches" campaign


Teacups by Avalon Westcott


Avalon Westcott at The Grand Illusion tattoo shop in Melbourne, Australia

Although Westcott has only been tattooing since 2013, she’s been illustrating flash art for quite some time. Favoring animals, floral motifs, and vintage inspired pieces, her style leans traditional with some neo-traditional influences and highly feminine color palettes.

Wolf by Avalon Westcott


Vintage inspired crescent moon by Avalon Westcott


Gramophone by Avalon Westcott

Serving as the unofficial Hopeless muse, Westcott has starred in numerous campaigns for the indie lingerie company, and the ongoing collaboration is quite possibly, the most perfect thing to come out of Australia since Nicole Kidman. The common thread in every collection is the obvious vintage horror influence, with Westcott portraying the archetypal femme fatale. The results are flawless, and both Hopeless and Westcott have the fans to prove it.

Avalon Westcott in the Hopeless Lingerie "Beware the Moon" campaign


Avalon Westcott for Hopeless Lingerie


Avalon Westcott for Hopeless Lingerie

To see more of Westcott's work visit her Instagram @avalondesu and Hopeless Lingerie @hopelesslingerie.